{"id":4427,"date":"2024-06-25T10:01:00","date_gmt":"2024-06-25T10:01:00","guid":{"rendered":"https:\/\/themagazine.imgmquarterly.com\/?p=4427"},"modified":"2024-08-12T23:14:39","modified_gmt":"2024-08-12T23:14:39","slug":"stivali-charme-discreto-e-curadoria","status":"publish","type":"post","link":"https:\/\/themagazine.imgmquarterly.com\/?p=4427","title":{"rendered":"Stivali: \u201cCharme discreto e curadoria\u201d"},"content":{"rendered":"\n

Situada em plena Avenida da Liberdade, a art\u00e9ria da cidade que alberga o maior n\u00famero de lojas de marcas internacionais de renome, a Stivali \u00e9 porventura a mais exclusiva e, ao mesmo tempo, a mais discreta. Quatro d\u00e9cadas depois, continua a ser um espa\u00e7o de refer\u00eancia para os mais atentos e prepara para breve a sua expans\u00e3o para outras paragens. Por Carlos Tom\u00e9 Sousa<\/h4>\n\n\n\n
\"\"<\/figure>\n\n\n\n
Estamos em 1982 e a Stivali abre no momento certo de uma movida lisboeta que come\u00e7a a despontar. \u201cDurante o dia trabalh\u00e1vamos na loja, \u00e0 noite \u00edamos jantar ao Pap\u2019A\u00e7orda e depois \u00edamos beber um copo ao Fr\u00e1gil. O mesmo tipo de pessoas frequentava os tr\u00eas espa\u00e7os\u201d, pessoas \u00e1vidas de coisas novas. \u201cT\u00ednhamos o que fazia falta em Portugal que era, tecidos muito bons e coisas simples, mas intemporais, dentro do esp\u00edrito avant-garde<\/em> da altura.\u201d<\/h5>\n\n\n\n
\"\"<\/figure>\n\n\n\n

\u201cNa altura havia umas mil sapatarias em Lisboa e arredores. Mas n\u00e3o havia aquilo que quer\u00edamos, sapatos diferentes. Era tudo igual. E foi assim que come\u00e7\u00e1mos\u201d, afirma Manuel Casal, relembrando a primeira loja que abriram na Avenida Jo\u00e3o XXI em 1982. \u201cTudo o que a\u00ed era vendido era mandado fazer\u201d, sapatos sobretudo, a que se foram juntando, pouco a pouco, algumas pe\u00e7as de vestu\u00e1rio, \u201ctudo desenhado por Frank\u201d<\/h4>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Mas o que dita o sucesso da Stivali \u00e9 sobretudo a aposta na qualidade. E \u00e9 aqui que entra Frank uma vez mais. \u201cO Frank sempre escolheu os tecidos pela qualidade e temos pe\u00e7as intemporais que se podem usar agora ou daqui a 20 anos\u201d, afirma Manuel Casal.<\/h4>\n\n\n\n
\"\"<\/figure>\n\n\n\n

“Somos os \u00fanicos que temos Dries Van Noten h\u00e1 muitos anos. Tivemos Dior e houve uma altura em que n\u00e3o havia Prada, Chanel, Gucci, Dior e n\u00f3s t\u00ednhamos tudo.\u201d<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

\u201cAgora s\u00e3o as marcas que v\u00eam ter connosco. \u00c9 ma\u00e7ador dizer, mas as marcas primeiro preferem-nos a n\u00f3s e, muitas vezes, temos de dizer que n\u00e3o\u201d<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Apesar dos lugares-comuns relativos \u00e0 d\u00e9cada de 80 e a uma certa forma de vestir, a verdade \u00e9 que esta d\u00e9cada testemunha o aparecimento de grandes nomes na \u00e1rea da moda de autor, com a Stivali a orgulhar-se de ter come\u00e7ado desde cedo a oferecer propostas de designers de moda como Issey Miyake, Yohji Yamamoto, Helmut Lang, Katherine Hamnet, Donna Karan ou Calvin Klein… \u201cFomos uma das primeiras lojas a ter Calvin Klein na Europa\u201d recorda Manuel Casal a prop\u00f3sito desta marca americana.<\/h4>\n\n\n\n
\"\"<\/figure>\n\n\n\n
Subindo ao 1\u00ba piso totalmente focado em vestu\u00e1rio masculino \u00e9 todo um mundo de pe\u00e7as de refer\u00eancia para homem, desde o incontorn\u00e1vel Dries van Noten a marcas como Acne, Giorgio Armani e muitas outras. Esta nova aposta da Stivali em cole\u00e7\u00f5es para homem est\u00e1 em linha com a postura da Stivali de oferecer pe\u00e7as para os v\u00e1rios segmentos. \u201cA nossa oferta vai de A a Z. Sempre foi a nossa teoria, sempre h\u00e1 de ser. Temos de ter um bocadinho para a m\u00e3e, para a filha, para av\u00f3, para a neta\u2026\u201d afirma Paula Moldes<\/h6>\n\n\n\n

fotografia M\u00e1rio Pr\u00edncipe<\/strong> entrevista Carlos Tom\u00e9 Sous<\/strong>a imagens recolhidas na Stivali<\/strong> Av. Liberdade<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Situada em plena Avenida da Liberdade, a art\u00e9ria da cidade que alberga o maior n\u00famero de lojas de marcas internacionais de renome, a Stivali \u00e9 porventura a mais exclusiva e, ao mesmo tempo, a mais discreta. Quatro d\u00e9cadas depois, continua a ser um espa\u00e7o de refer\u00eancia para os mais atentos e prepara para breve a…<\/p>\nRead More<\/a>","protected":false},"author":2,"featured_media":4428,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[52,55],"tags":[],"class_list":["post-4427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-fashion"],"yoast_head":"\nStivali: \u201cCharme discreto e curadoria\u201d - theMAGAZINE<\/title>\n<meta name=\"description\" content=\"Manuel Aires Mateus: \u201cJ\u00e1 n\u00e3o h\u00e1 t\u00e9dio, \u00e9 um drama cultural\u201d\u00a0. 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